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The web page luc.zoom.us has the following in the homepage, "HOST A MEETING WITHOUT VIDEO." We saw that the webpage also stated " Loyolas Video and Web Conferencing Service." It also said " Zoom allows for robust audio, video, file and screen sharing, collaborative editing, breakout rooms, and meeting recordings. The conferencing service is recommended for administrative and large group meetings hosted in conference rooms with a capacity of 10 or more participants. Get the right equipment for your Zoom meeting. Add the Zoom Client for Meetings download to your computer." The header had Loyola University Chicago as the highest ranking optimized keyword. This keyword is followed by zoom, video conferencing, and video conference which isn't as urgent as Loyola University Chicago. The other words luc.zoom.us used was online meetings. web meeting is included but might not be understood by search crawlers.